This year our CTO, Paul Turner, arrived at the American Society for Therapeutic Radiology and Oncology exhibition via a shipping crate. Our ability to communicate the highly significant contribution that Pyrexar hyperthermia systems provide to cancer treatment takes a team. So how do you bring your entire team to Boston in a fiscally responsible way? You do it virtually, with a virtual presence robot. Our entire staff at our Salt Lake City headquarters was available to answer attendee questions by merely taking controls remotely of our onsite robot. "We use this technology in our office every day," says Mark Falkowski, CEO of Pyrexar, "having control of your virtual presence in the office is different from a Skype meeting; it gives you the autonomy to go just about anywhere."
Not only was Paul available for meetings and to answer questions, he often posed for photographs during the show.